Cultural sensitivity


Cultural sensitivity is a new concept in tourism development and the novelty of ARCTISEN lies in it. It is exactly what is needed when utilising Northern Indigenous and other local cultural resources in tourism business. It enhances stakeholders’ self-determination, intra- and intercultural understanding, respect, empowerment and inclusion together with economic development solutions.


What is cultural sensitivity?


"What is cultural sensitivity?" will be discussed during the project kick-off held in Rovaniemi, November 2018. After that, cultural sensitivity will be discussed together with tourism actors, stakeholders, SMEs, start-ups, just to name a few to form a mutual understanding about the concept. The multilayered concept, cultural sensitivity, will be updated here later when the project proceeds.


How the project will adapt cultural sensitivity to the activities


The project will adapt many exisiting tools of tourism development, such as toolkits, benchmarking, workshops and co-creation, to a new thing: developing culturally sensitive tourism business. The project builds on existing best practices and business solutions, such as, cultural certification system SápmiExperience in Sweden and a culturally sustainable marketing approach in Greenland. Instead of developing Sámi tourism in one country or between the Scandinavian countries and Russia, also other Indigenous peoples are included in the project in order to learn from their experiences and practises. At the same time, new cooperation and networks will be built together to support the development of culturally sensitive tourism business in all project countries.