Aim and Outputs

Aim – Improve Entrepreneurial Business Environment

Culturally sensitive tourism in the Arctic (ARCTISEN) is a transnational project between six countries, eight project partners and 13 associated partners. Project partners are: University of Lapland, UiT The Arctic University of Norway, Northern Norway Tourist Board, Umeå University, Ájtte - Mountain and Sámi museum, Aalborg University, University of Waterloo and World Indigenous Tourism Alliance. ARCTISEN focuses on improving support systems tailored for start-ups and existing SMEs in remote and sparsely populated areas (specific objective 2.1.) The project started 1st of November 2018 and will finish 30th of September 2021. Total budget is 1.455.547,88€.

The main result of the project is improved entrepreneurial business environment for culturally sensitive tourism. This gives better conditions for tourism start-ups and SMEs in Arctic areas. The main result will be achieved by improving and increasing transnational contacts, networks and cooperation among different businesses and organizations. Improvement of business environment will also result in concrete products and services, locally and transnationally designed, that support the capacities of start-ups and SMEs to develop sustainable, competitive and attractive tourism businesses drawing on place-based opportunities.

The emergence of culturally sensitive tourism products will diversify local economies and attract new visitors to the area, making tourism a more viable and attractive source of livelihood for people living in Northern communities and also better conditions for local companies.


Output 1 – Improved understanding of culturally sensitive tourism business environment

This output will provide information on current tourism business environment in all project countries and also beyond the project borders.

The project will gain an overall understanding about culturally sensitive tourism business environments via interviews, literature review and study of demand. Additional data will be collected on similar business environments around the world to find the best ways of developing business in the programme area.

The results will be gathered together into a transnational report and an infographic about culturally sensitive tourism and entrepreneurial climate.


Output 2 – Toolkits and Courses

The project will produce toolkits and courses primarily to improve the capacities of start-ups and SME’s, but the material will be available for everyone to use after the project finishes.

The concrete outputs will be:

  • Toolkit for culturally sensitive tourism market, including best practices and guidelines for culturally sensitive tourism
  • Toolkit for developing culturally sensitive tourism products and services, and business innovation
  • Online courses to improve digital capacity


Output 3 – Guidelines and New Tourism Products and Services through Network Building

Start-ups, SMEs and other project participants will co-create guidelines for culturally sensitive tourism business in order to raise awareness and respect towards cultural diversity in The Arctic tourism context among tourism actors. Also, the project will enable the project participants to familiarize with each other, which will result a transboundary network of tourism actors and co-created new, culturally sensitive tourism products and services.