Cultural sensitivity


Cultural sensitivity is a new concept in tourism development and the novelty of ARCTISEN lies in it. It is exactly what is needed when utilising Northern Indigenous and other local cultural resources in tourism business. It enhances stakeholders’ self-determination, intra- and intercultural understanding, respect, empowerment and inclusion together with economic development solutions.


What is cultural sensitivity?


"What is cultural sensitivity?" has been discussed during the project lifetime in various events, with stakeholders, during benchmark etc to form a mutual understanding about the concept. Recently, the project has created an infographic about cultural sensitivity (see below). Cultural sensitivity will be discussed also from various point of views in the future online course.


How the project will adapt cultural sensitivity to the activities


The project will adapt many exisiting tools of tourism development, such as toolkits, benchmarking, workshops and co-creation, to a new thing: developing culturally sensitive tourism business. The project builds on existing best practices and business solutions, such as, cultural certification system SápmiExperience in Sweden and a culturally sustainable marketing approach in Greenland. Instead of developing Sámi tourism in one country or between the Scandinavian countries and Russia, also other Indigenous peoples are included in the project in order to learn from their experiences and practises. At the same time, new cooperation and networks will be built together to support the development of culturally sensitive tourism business in all project countries.